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About Drinkkiito.com Popular Products and Services?
"Drinkkiito.com" is associated with a company known as KiiTO, which has rebranded itself as Vast. This rebranding was aimed at expanding the brand's identity beyond keto-friendly products and into conventional and club retailers. The company's line of protein drinks features 1 gram of sugar per 12 oz. bottle and contains added functional ingredients that vary by flavor. The roster includes Vanilla Bean (ashwagandha), Dark Chocolate (maca), Matcha Latte (moringa), Mocha Latte (cordyceps and lion’s mane), Coconut Cashew (reishi) and Cookies and Cream (chaga). All products retail for $4.99 per 12 oz. bottle and are sold in 12-packs online for $59. The company was founded in 2018 and offers low-sugar plant-based nourishment made with organic ingredients and no added sugar. The headquarters is located at 800 Wilshire Blvd, Los Angeles. The company raised a total of $20K in its last funding round.
What is Drinkkiito.com?
Drinkkiito.com is associated with a brand that was originally known as KiiTO, which has since rebranded to Vast. This rebranding was aimed at broadening the brand's identity beyond keto-friendly products and expanding into conventional and club retailers. Vast's line of protein drinks feature 1 gram of sugar per 12 oz. bottle and contain added functional ingredients that vary by flavor. The roster includes Vanilla Bean (ashwagandha), Dark Chocolate (maca), Matcha Latte (moringa), Mocha Latte (cordyceps and lion’s mane), Coconut Cashew (reishi) and Cookies and Cream (chaga). The latter two flavors launched this month. All products retail for $4.99 per 12 oz. bottle and are sold in 12-packs online for $59. Upon launching as KiiTO in 2019, Vast entered the market at a time when the keto diet was among the fastest growing trends in food and beverage. The original name was a pun; kiito means ‘raw silk’ in Japanese, referencing the drink’s “silky smooth” texture. Although the company does not anticipate the keto diet falling out of favor anytime soon, the name change is designed to help distance the brand from the trend should keto ever become unpopular. On the labels the brand is currently called Vast by KiiTO, but this is temporary and intended to ease the transition among the existing consumer base and the “by KiiTO” will be dropped sometime next year. However, the parent company will keep the KiiTO name. Along with the new branding and identity, Vast has upgraded its formulations and renamed its existing SKUs to emphasize the core flavor. Although the liquid inside the bottle still contains the same functional ingredient profile; for example, Vanilla Ashwagandha is now Vanilla Bean and Matcha Moringa is now Matcha Latte. This year, the company aims to double its retail footprint and build out its distribution network, which currently consists of a hybrid model of DSD and national distributors.